Japan

Postcard from Japan

Japan has a way of surprising you. Beyond the neon streets of Tokyo, the temples of Kyoto, and the familiar silhouette of Mount Fuji lies another Japan—one of quiet villages, ancient traditions, dramatic landscapes, and memorable encounters.

Travel north to Tohoku, where historic towns, forested mountains, hot springs, and lively festivals offer a glimpse into a Japan that feels wonderfully removed from the crowds. In Shikoku, ancient pilgrimage routes wind through mountains and villages, while the island’s coastal roads reveal spectacular scenery and charming communities. Here, travelers can experience a slower pace of life and discover traditions that have been preserved for generations.

Kyushu, Japan’s southernmost major island, offers yet another perspective. Volcanic landscapes, steaming hot springs, historic towns, and excellent regional cuisine make it an ideal destination for those looking to explore beyond the country’s better-known cities. From the atmospheric streets of Nagasaki to the natural beauty surrounding Mount Aso, Kyushu rewards the curious traveler.

Even around Kyoto, there are discoveries waiting beyond the famous sights. The region known as “Another Kyoto” encompasses tea country, forested landscapes, coastal communities, and peaceful rural villages. In Wazuka, visitors can discover Japan’s celebrated tea culture, while nearby countryside provides a tranquil contrast to Kyoto’s busy temples and popular attractions.

What makes these lesser-known corners of Japan so rewarding is the opportunity to slow down. Meet local artisans, sample regional specialties, stay in a traditional ryokan, or relax in an onsen surrounded by nature. Each season brings its own magic, from spring blossoms and summer greenery to brilliant autumn colors and snow-covered winter landscapes.

The next time Japan calls, consider going beyond the postcard images. The country’s greatest discoveries may be found where the crowds thin out and a more authentic Japan begins.

www.jnto.go.jp/en